This is really interesting for my students to read and learn new vocabulary
Crowdfunding, essentially asking people to make donations to help you start, build, or grow your business, seems to be all anyone’s talking about these days. With success stories of entrepreneurs hitting gold on crowd funding sites like Kickstarter and Indiegogo among others, it’s tempting to think that all you have to do it throw together a video and wait for the cash to start rolling in. Turns out, it’s not quite so simple and only about 40% of food-related Kickstarter businesses ever actually hit their goal. So why do some businesses knock it out of the ballpark and others not even making it off the starting line? We talked to Aaron Barthel and Karl Mueller of Intrigue Chocolates to find out the secret behind their Kickstarter success.
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